You Can Trademark Colors?
While checking the status of a package I’m expecting (or, shall I say, I’ve been expecting for three days), I noticed the following legalese at the bottom of the shipment tracking web page:
UPS, UPS brandmark, and the Color Brown are trademarks of United Parcel Service of America, Inc. All rights reserved.
So has the color brown itself been trademarked by UPS, or have the words Color Brown been trademarked? ‘Cause I’m thinkin’ if the US Trademark Office now lets companies trademark representations of light, then we’ve really entered the Twilight Zone.
